Dear members of the Fraternity,
Our FoS website has been opened for a little more than six years now. We are extremely pleased with the results, but we are perplexed to find many D&D web sites have more members than us: EnWord, WotC’s, of course but even Broody’s.
Last December, when reviewing our marketing plan, we gave Nathan the mandate to find out why these sites have more traffic. So Nathan interviewed 4,000 people online from those well known D&D websites and we were very surprised of the results. The survey was done in February and the margin of error of this survey is 0,5%.
Our surveys and market research have told us many D&D fans avoid the FoS site because they find it too much oriented toward horror (71%) and more than half say it frightens them (56%). Of course, we want to get as many fans as possible to the FoS site so we had to make a bold move.
As many as 36 % of those avoiding the site do it simply because they are frightened by the avatars.
So we have a changed the set of avatars to smoother ones, and we will soon launch in April a new look for the FoS site, with a look more closer to good old family values and away from blood, fools, skulls and bones.
If you are still being offended by the old scary avatars, try refreshing the page in your browser. We apologize for those whose avatar haven't yet got the new version yet.
Even the Quoth the Raven netbook’s name will change to “Good Old Summer Fun with Funky Dice”
Hope you appreciate the new FoS site marketing orientation, and please react here with your comments, we are curious to hear them. However, please do not spoil it for the others elsewhere, by revealing it all too soon.
Joël, for the FoS
)
It didn't change...
For days I was wondering what it would be.
