Rafael wrote:But: Why did they cancel Dragonlance, despite having the very successful novel line, for example?
During 2e days, sales showed that, while Dragonlance novels were extremely successful, setting material barely sold at all. The cheer number of novels made the setting very unappealing game-wise - why play in a world where everything cool has already been done by fictional heroes? With 3E, WotC made the decision to concentrate exclusively on the novel line. They might do a second try, of course - but the bad precedent remains.
Rafael wrote:- Or Greyhawk, which had good sales even through the entire 3.0 time? -
As far as I know, the Greyhawk setting had a total of 1 product since 2000: the Living Greyhawk Gazetteer. Judging by the total lack of similar products thereafter, I suppose it must have sold poorly.
Rafael wrote: Of course, Birthright, or Spelljammer, that was a commercial mistake, but like half of the D&D settings was actually having a broad and active fan base.
Yes, these settings all had thousands of active and loyal fans. But WotC needs
hundreds of thousands of customers for their products to turn out a profit. That's why, they only produce "sure things".
Here's the trouble with WotC: the company's upper management, marketing and sales department
understand D&D - many even play it now and then. This is a very bad thing when you try give free reign to creativity during product or setting design. Back in TSR, writers and designers often didn't have to explain in detail exactly what they were creating to the upper management. Mentality was: you write whatever it is you write, and we'll sell it. If it doesn't sell, we'll fire you and try someone else. This approach gave us a myriad of varied, original settings like Planescape, Al-Quadim, Dark Sun, Birthright and our beloved Ravenloft.
In WotC, things are not so simple. No writers, but designers and developers. They are handled assignments for products, dictated by marketing research. Material is scrutinized to make sure its marketable to the average "Joe Gamer". Material that is overly innovative or appealing to a minority gets cut as so much deadwood.
WotC is not evil, uncreative, or stupid. The person currently at the head of the 4E product line is also author of
Night of the Walking Dead. These are very talented, savvy people who understand game industry and customer taste very well. It is only the need to cater to as great a majority as possible in every single product that prevents them from producing marginal product lines like TSR used to.
Rafael wrote:Yeah. Business-wise, Paizo did what WotC should have done. Ask the fans what they liked and disliked about the rules, and then fix things.
To each his own philosophy. Paizo chose to go with fan opinion to guide their design, WotC chose playtesting and market research. Its a good thing both lines of thought are present in the industry, methinks.
I don't really know enough about Pathfinder, Greyhawk, or Green Ronin (though I enjoy Mutants & Masterminds 1st edition a lot) to comment.